Ocean Blue in Model Business
Ocean Blue in Model Business
Most of us probably already know the theory about the ocean blue. Namely
a theory about how to create a market without competition
thus making the competition irrelevant. Theory of results
research W. Chan Kim for many years at several companies in
world and made a book with the same title.
In blue oceans, as entrepreneurs we are required to seek a
business strategy so that we avoid war competition
described as a red ocean because sometimes eat each other, each other
dropped, grab each market, so bloody.
One way to direct our efforts are sailing in the blue ocean
by doing what is known as the Four-Step Framework
(Four Steps Action Framework). Where we do
Eliminate-Reduce-Raise-Create or Eliminate-Reduce-Raise-Create.
Eliminate is to eliminate the factors that have been received
as the existing standards but it is not effective. Reduce is
reducing the factors that it is below the industry standard
related. Raise otherwise improve other factors that are
above the industry standard. Create whereas these factors are creating
which has not been offered as a standard.
To more easily exemplified on Cirque du Soleil (CDS). A
businesses engaged in the circus industry in the field of entertainment or
entertainment. Not like that has become standard in the circus industry,
CDS made several innovations so as to keep away from
competition among circus going on and managed to be on the ocean blue.
Conducted by CDS in Four Steps Framework that is
by removing (Eliminate) factor that has become the industry standard
circus, the star of the circus and animals. From the analysis,
apparently the audience did not think of it the same circus with star
movie. So for a fee which is quite expensive but it has no effect
a lot on one's goals circus. So is the use of
animals, the cost is more expensive due to maintenance, food, fare
move, not to mention protests from environmentalists.
Then Reduce done by reducing the number of performances of the circle
previous 3 to just focus on one method by taking the theater.
Also reduces the original type of clown jokes and rude slaptik be
more intelligent and elegant.
Rise or add the changing tent that had become ordinary
bigger and glamorous with fancy knick knacks, including a place
sit, the floor, the arrangement of lights, sound and so on.
Create whereas with creating new elements such as the
interlinked stories between the parts show. with
elegant costumes follow the opera and theater with behavior that also
theatrical. So that when we watch the CDS as following a path
a charming story with a touch of high art.
With Four Steps Framework pass then an attempt will be able to
improve the business value of both products and services in the eyes of
customers, while reducing costs. Because usually if you want to
provide high value then the higher the required fee.
How do we do the analysis and get results for the conclusion
then be used as material to do all that?. How to find a strategy
appropriate emerging from the creativity and innovation?. How
me redesign our business so it can compete even lead to
blue ocean?. With the concept of Business Model.
Business models are able to map out where the strengths and weaknesses of the business
we. Block in the canvas business model represents the right to
optimization such as Channels, Revenue Stream, Customer Relationship with
the left to the effectiveness of such Key Resource, Cost Structure.
So that will eventually apply mempu Four Steps Framework
the Eliminate-Reduce-Rise-Create. What factors and which are necessary
removed, reduce, increase or create.
Enough for this post about ocean blue in model business. Thank you for visiting..!
Categories:
Business References
0 comments:
Post a Comment