Business to Insurances

In a talk show diradio yesterday afternoon, a business analyst said that the year 2012 is the year of middle-class consumers. Ehmmm, what ya mean? I muttered to myself. Still in the info diradio earlier, it turns out one of the indicators is the presence of some phenomenon in the end of 2011. One of them is a tragedy that claimed the queue blackbery in Jakarta some time ago, and the fact the indent All New Avanza car reservations to thousands of units that take queue up to 2-3 months.

It turns out that the current crowded and the queue in Indonesia is not only for the distribution of free food alone. To purchase a product that is worth millions to hundreds of millions of dollars of Indonesia's population began to be willing to queue. Yes, of course it happens to middle-class consumers. Statistics and facts according to BPS, Indonesia turns age population who earn yourself an alias that already work very much. Dominated most of the first residents in the age range 25-29 years, both at the age of 20-24 years, and the third at the age of 30-34 years.

Lhoo what is the relationship between consumers and the middle class population ages yahh? Yes, the population at an earlier age young people who have started their own income. And of course, the earlier the age, the average income they have not been too great. Moreover, it is undeniable that the young population is consumer consumption. Understandably, young age is the age that is more concerned with lifestyle.

So, whether we are ready to welcome tuk middle-class consumers in the year 2012?

Where is our position?

Is only as consumers, an object, or a subject that we can take advantage of these opportunities as entrepreneurs?

*Yusuf Erlangga