Business to Insurances

In a business group discussion , we were asked by a friend named yOdhI Ahyad who is a business consultant with the question : What makes you purchased the product ? There are three ( 3 ) categories of his choice . Because the product ? or because the brand / company ? or because of personal his branding ?

We all pause for a moment to hear the question . I then remembered my writing on this blog is titled Various Reasons to Buy Something that contains a variety of reasons why someone buys a product / service . There are at least 31 reasons I ditulisan that time . All participants answered according their respective businesses . All responded though with hesitation . Including myself who still appeared hesitant determine from 3 categories earlier . Ehmm , ecokiddy products purchased people for what ya ? ? ? I wondered to myself . because the product , I replied with resignation .

Because it looks much remains in doubt, ask a friend who had to give an example of each of the above categories .

Because products .

There sepasangan new bride who comes to the hardware store to buy a stove to fill a rented house . He does not care about the brand or price , which is important he should buy a stove as one of the tools that should exist tuk kitchen purposes .

Just as there is a mother who would buy her a new pair of shoes . Current market , he would head shop shoes / sandals to buy a shoe that he was looking for . No matter what the name of the shoe store , which is important not to store material / fabric or vegetable stalls khan . Because he knows what products will be bought . Yes , he would buy shoes .

Because the brand / company .

When disebuah stalls , there is a hungry and want to buy a drink . The diwarung there are several brands of mineral water . Began the international , national , regional to local brands . But with fast he chose the brand AQ ** compared to some other brands .

Another time disebuah auto show , seen some that look SPG China motorcycle bother offering and explain the advantages of the product . Different time in the Japanese motor stand like HON YAMA ** or ** , the SPG seemed more relaxed explain to prospective consumers because most consumers already know what the heck the motor manufacturer .

Because Personal Brandingnya .

There is a man who bought a product because he knows and respect the owner or its CEO . Such as Aa Gym with MQnya products .

Another with the purchase of a roadside food by sight the seller . He is very sorry or sympathetic to the seller , who was a old grandfather .

So , already know how far the people ( consumers ) to buy the products that we have ? If you already know , let's make sure we are strong in these categories . Either we strengthen the quality of its products . Or strengthen the brand more familiar to many people . Or reinforced from the personal side brandingnya .

* Joseph Erland