Business to Insurances

Earlier may need to know the meaning of the word "promotion" is a marketer in the business of informing and influencing other people or parties that are interested in doing the transaction or exchange of goods or services marketed. While the goal is a brief promotional company improve cash flow. Therefore, in order promotions can be done effectively and efficiently. Below there are 5 top things to to look for before promotion consider before doing the activity that is
1. WHO
Who here actually means who is the target market for the products / services that we offered. Understanding or determining who the target market of products / services that target is very important because it concerns the needs of each target market can be different. In the case of my friend's business that is devoted to the cafe who receive services here typing and printing documents can be identified that as long as users of services / products are mostly students and employees. A student needs for services / products that will be used will be different with an employee. Most students are certainly more oriented price / Price oriented (price choose services that are cheaper) than an employee. Employees with a higher income level than the students tend to prefer the print quality, comfort and speed. By knowing the needs of each target market that will have an impact on the selection of target kata2, drawings and bid form provided.

2. WHERE
After knowing the specifics of exactly who the target market for the products / services that we have so we can know where (where) most of the target market usually is / berkumpul.Hal this we need to know that the campaign made more precise target or directly on the target market intended. To my friends cafe business is done is to target students distributed flyers on campus (library, cafeteria) and bookstores. As for the employees shared in the office, minimarket and put up banners on the road (road that much / often impassable when employees commute)

3. WHAT
What means what can be provided by products / services offered so that a solution to the needs of the target market target. When offered the same solution to the needs of the intended target market it will be many who make a purchase / transactions. Example in the cafe business, to target students given pieces / discounts  time on certain costs (morning and afternoon), printing in large quantities and the efficiency of the ink used. While for employees given the quality of the ink and paper are good, drinks are provided free of charge, the ease of delivery of inter-file and print services.

4. WHY
Why here concerning why the target / target market choose to buy from us instead of a competitor? Value-added what can be provided by products / services so that people have to buy / use in our place. For example, services provided by a full-time employee with a family atmosphere / familiar, comfortable place and no replacement warranty (no need to pay if the job is not good / broken).

5. HOW
How here regarding how we are able to inform all the advantages possessed by the products / services offered on the target. Example target market by regularly spreading leaflets, put up a billboard / neon boxes, banners, advertising through the internet and so on.

By being able to identify the five main things like the above it will allow us to do any promotional activities run effectively and efficiently. Congratulations to act .... and keep doing creative promotional activities ...
Hopefully useful ...


Source: Inspirasi Sukses