Business to Insurances

As a business owner of course, we often do sales.With promotion sales promotion of products / services that we sell goods, of course, we want the products / services are known and the edges are level sales promotion sales made increase.the tipes can vary as brochures / flyers, posters, billboards, banners, advertisements in newspapers / magazines etc.

In the words of Mr. Andrie Wongso motivation that success does not come suddenly or just a fluke but , planned, full of confidence, hard work and good intentions. Therefore, in any sales promotional activities required careful planning and strategy for the objectives / targets are expected to be achieved and most importantly done effectively and efficiently.

As we all know that the sales promotion activities must require no small cost. Actually, not only the cost, but the time we allot to think and do the promotion also needs to be calculated because we can actually do other activities that may be berharga.Jadi what to consider in any sales promotional activities?

This time I try to share the promotion with powerful moment focusing on what words should be listed / selected on brochures / flyers, banners, ads, etc. based on the concept of AIDA (Attention, Interest, Desire and Action). Though not necessarily 100% success , but it still needs to be done because we need the test and measure the campaign so that they can carry out repairs / improvements in the future. In addition, accuracy in placement / deployment at the intended target consumers also have an effect on the success of the campaign carried out.

What is the AIDA? In arranging the words in the selected media campaign should include:
A (attention) is an effort to attract the attention of potential consumers. Here we hope that those who receive / read a form of promotion that do are interested to know more information lanjut.Bagaimana be interested? Tricks used usually try to influence through human nature that people always want more enjoyment and do not want to experience the misery / suffering. Example: The following ads Bekasi Entrepreneurial Bazaar Festival 2011 (www.festivalwirausaha.com) words were chosen as the headline Do not Wait Until Your Sales Turnover Down ... or Can Ensure Your Business Here Turnover Great ...
I (interest) is an attempt to add interest / ketertarikan.Setelah headline read those words must be wondering what is mentioned Bener? then to convince chosen words that contain facts or edge products / services offered. For example: ad Entrepreneurial Festival Bekasi (FWB) 2011 held by the business community TDA Bekasi, the words chosen activity FWB 2010 was attended by 1,000 participants and was covered by several print media / electronic ... After following the famous bazaar, the participants covered by the print media business / electronics at no cost or FREE ...
D (Desire) is an attempt to increase the desire or interest to demonstrate to potential customers make a purchase / registration. Example: Ads attracting participants FWB date 2011, which was held July 23 to 24, 2011 in Bekasi Square Mall. The words were chosen only with an investment of Rp 300.000, - You will participate in seminars and workshops for 2 days or just an investment of Rp 300.000, - You can take part seminar Chandra Purdie, Joe Hartanto, YuswoHady & Practitioner2 renowned business ... Save Millions of Euro.

Enough for post today about do not waste you money useless with spurious promotion. thank you for visiting..!


Source:  http://vkristiawan.blogspot.com